GOAL

For this project, I had to create a logo for Living with XXY, the life project of a dear friend, Ryan Bregante. His mission is to spread positivity and awareness around Klinefelter Syndrome, also known as 47xxy. In the United States alone, 1 in 400 boys is born with Klinefelter syndrome, 70% of which will never know during their lifetime. The other 30% still remain strongly under-informed about the implications of being born with an extra x chromosome, contributing to fear, stigmatization and heavy emotional pressure for the individuals and their family’s. For his project, Ryan was looking to create a logo that could transmit the positivity, creativity, and community associated to his movement so that he can help shift the awareness from negative to uplifting and empowering.

PROCESS

The creative process took a couple of conversations and a small brainstorming session to identify the message Ryan wanted to convey with his logo, something that would visually represent his work to educate and empower a worldwide community of people with Klinefelter Syndrome. From our conversations, the main idea was for something that just catches the eye and isn’t overly complicated. Something that people can see and be proud to share and represent.

Keywords for Living with XXY were: hope, desire, passion, positivity, likable, humble, genuine, defies descriptions. For the color, the initial brief was to explore light blue as well as different hues of blue, related to his personal story.